UNIVERSAL HIP HOP MUSEUM (UHHM) HOSTS EXCLUSIVE PRESS PREVIEW of THE [R]Evolution of Hip Hop exhibit

UNIVERSAL HIP HOP MUSEUM (UHHM) HOSTS EXCLUSIVE PRESS PREVIEW of THE [R]Evolution of Hip Hop exhibit

The Bronx, New York, June 15, 2022 – On Thursday, June 16, 2022, from 4 pm to 8 pm, the Universal Hip Hop Museum hosts an exclusive Press Preview of the [R]Evolution of Hip Hop exhibit at the Bronx Terminal Market exhibit at the Bronx Terminal Market 610 Exterior Street, Bronx NY. The terminal is the museum’s temporary location until it opens in 2024.

The exhibit reopens to the public Tuesday, June 28. The exhibition celebrates the genre’s golden era from 1986 to 1990, an interactive journey through history using artifacts, multimedia, artificial intelligence, and virtual and augmented technologies. Creative agents conceived the journey through Hip Hop History from multiple artistic backgrounds that employ archives and experimental storytelling techniques focusing on the five elements of Hip Hop: MCing, DJing, Breakdancing, Aerosol Art, and Knowledge. The exhibit celebrates Hip Hop’s emergence from the park jams and the projects to nightclubs, national concert tours, TV, and motion pictures from 1980 to 1985. The innovative music, art, dance, and fashion that first permeated city streets in the Bronx, Harlem, Brooklyn, and Queens in the 1970s made their way Downtown. Savvy club promoters and risk-taking entrepreneurs would fuel Hip Hop culture’s commercialization and give rise to the first Rap record labels, Master-Mixes on Black radio, and the first smash hits on the Billboard charts. This artistic and cultural revolution would soon spread Hip Hop to the West Coast and to every corner of the world.

The centerpiece installation – “[R]Evolution of Hip Hop Breakbeat Narratives” features the Elementals character – the museum’s first Artificial Intelligence project. The “Breakbeat Narratives” is a collaboration between the Universal Hip Hop Museum, Microsoft, and the MIT Center for Advanced Virtuality offers museumgoers the ability to take home a playlist of songs through a personalized narrative of Hip Hop history.

For more information and tickets, please visit https://uhhm.org.

Universal Hip Hop Museum

The Universal Hip Hop Museum’s mission is to teach, engage and inspire audiences around the

world through the creativity and power of Hip Hop Culture. The UHHM carries out its mission

by giving voice to the stories of the people, events and artifacts that shaped the five elements of

Hip Hop — through digital collections, virtual exhibits, interviews, pop-up experiences, award

shows, and a wide array of innovative educational programs and activities, bringing new

understanding, fresh interpretation and scholarship to the world’s most popular culture of our

time.

WHAT: Universal Hip Hop Museum the [R]Evolution of Hip Hop Exhibit Press Preview

WHERE:

Bronx Terminal Market 610 Exterior Street, Bronx NY, 10451

WHEN: Thursday, June 16 – 4 pm – 8 pm*

* Invitation attached. RSVP Required. Please reach out with any questions.

PRESS CONTACTS:

Renee Foster

UHHM

[email protected]

Hillary Herskowitz

Rubenstein Public Relations

[email protected]

hashtagcadeveloper

hashtagcadeveloper

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