What’s Important About These Items
Approached, circa 2007, by a company with an offer to create a clothing line for a prominent musician, Rich Berrios had no idea he was being hired to design for LL Cool J, whose born name is Todd Smith. Rich traveled around the world to find graphic artists, fabric houses, trim makers, and garment factories to provide the tangible items he needed to design for an icon. He dedicated to design products as unique as LL Cool J not only for the Hip Hop community, but for the world.
Why Rich Donated These Items to the UHHM
Todd Smith, the apparel line, presents what is possible when aspirations meet design, when skilled artists collaborate, and how Hip Hop entertainers touch people’s lives beyond their beats, rhymes, and movements. Rich Berrio’s creative direction demonstrates the impact of LL Cool J in visible ways.
Shown from its back, there is nothing like this hoodie, made of a fleece that has been caustic washed to give that classic worn look. Embellished with flat metallic studs and jems, metallic printing, a logo zipper pull, and iconic sleeve decorations, it includes full back Jems, stud art, and Inner velour tape trim.
This bestseller at Macy’s West is made of 100% slubbed rib cotton, with multiple embellishments such as Swarovski crystals, embroideries, printing, satin rope draw strings, inner velour tape trim, skull themed art and logoed pocket studs. All that, and it includes an inner cell phone pocket.
In Rich’s Words
“I immersed completely in the essence and DNA of Todd, and researched in-depth who he was to create a clothing line that embraced and presented his legacy, and the legacy of LL Cool J.” — Rich Berrios